Have you noticed this advertisement in a magazine? Did you wonder how Caitlin’s Smiles came to be featured in a national publication? With the cost of ads, we certainly could not justify or afford the cost. This is where our friends at PAVONE come in. They are a full-service creative agency with four offices throughout the East Coast, one being here in Harrisburg. Pavone has supported Caitlin’s Smiles with their donated services since the very beginning.
The creative minds at Pavone designed the ad. They used their magazine industry contacts to include Caitlin’s Smiles as one of the charities to be featured on blank pages as needed. From there this free-to-us ad has been placed in numerous magazines distributed throughout the country.
This magazine ad is just one of many benefits that have come our way through the relationship with Pavone. Are you reading this by clicking a link through our newsletter? Pavone edits and then delivers it through their emailing services. Did you find it while visiting our website? A few years ago, Pavone completely redesigned our website and continue to provide support. Have you attended one of our events? Pavone has had much to do with the success of our events through their sponsorships, providing design services, and silent auctions over the years. Have you noticed the recent changes to staff email addresses? You may have noticed that all our email addresses end with @CaitlinsSmiles.Org. Pavone made that happen, too. Plus, they set up other free services through Google that are vital to our day-to-day operations.
Pavone and their employees donate hundreds of volunteer hours to support and promote the good of Caitlin’s 
Smiles. And it all started at the top. After hearing Founder/Director Cheryl Hornung speak at an event, Michael Pavone (Pavone CEO/President) approached Cheryl to ask who was helping with promotions and media? From then on, Pavone has been partnering with our organization. Soon, Pavone’s Chief Operating Officer, Amy Murray, joined the Caitlin’s Smiles Board of Directors and has been a member ever since. Currently, she serves as our board president. Amy is a very giving compassionate leader who has served on many nonprofit boards. You’ll see her at most of our events including our Celebration of Smiles Art Auction or Martin Luther King Day of Giving volunteer event.
We are very blessed that Pavone took us under their wing in the beginning and that they continue to guide us! Thanks, Pavone for helping us spread smiles!
